Sony A7R IV coming soon! Pre-order today!

Moving to an even higher resolution realm, the Sony Alpha a7R IV continues the noteworthy series of highly capable full-frame cameras, characterized by impressive stills and video performance and versatility.

This fourth edition of the a7R sees the inclusion of an updated 61MP Exmor R BSI CMOS sensor and enhanced BIONZ X image processor, which afford impressive imaging results with marked smoothness, a 15-stop dynamic range, and, of course, speed. Up to 10 fps shooting is possible along with the ability to record UHD 4K30 video, both with support for Real-time Eye AF and Tracking AF technologies.

A Fast Hybrid AF System, with 567 phase-detection autofocus points, for notably fast and accurate focusing performance. Despite being such a high-resolution sensor, it is also distinguished by its flexible native sensitivity range from ISO 100-32000 for working in a variety of lighting conditions.

Give us a call at the store or message us on Facebook or Instagram to get on our pre-order list today! 303-797-0700

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