New Sony 35mm F1.8

The fast and compact FE 35mm f/1.8 Lens from Sony provides a versatile wide-angle solution for your full-frame E-mount camera. It’s maximum aperture of f/1.8 allows for selective focus effects and for working in low-light conditions. Aspherical element reduces aberrations and field curvature while maintaining contrast and edge-to-edge sharpness.

Fast and responsive focusing using a linear motor and internal focus design. Customizable focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others.

The lens has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh.

Let us know if you want on our pre-order list! Our shop number is 303-797-0700 or reach out to us an Facebook or Instagram

Sony A7R IV

Sony announces its newest A7R series camera due in Septemeber!

The A7RIV has a 61mp sensor that has 15 stops of dynamic range, 567 phase-detection AF points, Real-Time Tracking AF, Real-Time Eye AF, and Animal Eye-AF, shoots 10fps and upgraded their weather sealing.

It’s sure to be HOT and in demand, so make sure you let us know if you want on the pre-order list! Our number is 303-797-0700 or message us on Facebook!

Sony FE 35mm f/1.8 Announced

Sony too has a new lens to announce. The much anticipated FE 35mm f/1.8 was unveiled today. Offering outstanding image quality even at its maximum F1.8 aperture, this compact, lightweight 35mm prime lens for full-frame cameras is a versatile choice for everything from tabletop photography to the great outdoors. Fast, precise, quiet AF operation and reliable AF tracking make it suitable for shooting videos as well as stills.

Announced: Canon RF 24-240 mm lens and more!

Canon has announced two new cameras, the G7X Mark III, and the G5X Mark II, featuring Canon’s latest in small form-factor technology. The G7X in particular puts an emphasis on video recording, with its flip-up screen, uncropped 4k video, and ability to record audio to the camera, it promises to be a great choice for vlogging.

Also Canon has announced it’s latest addition to the RF lens lineup: the RF 24-240mm f/4-f6.3 IS USM. This all-around zoom lens offers an immense focal range in a small package, plus it has 5 stops of optical image stabilization built in.

Tamron Demo Days Black Friday and Saturday, Too!

Tamron-Winter-2018-WORDPRESS-DEMODAY-BF

Stop by on Black Friday and Saturday, November 23rd and 24th. Tamron Rocky Mountain Region will be in store along with the latest and greatest gear including the 28-75mm 2.8 for E-mount and more!

Come in and see what we have for you holiday needs!

Sony 400mm F2.8 Coming Soon!

FE 400mm F28 GM OSS (SEL400F28GM)_A

Sony has just unveiled the long-awaited 400mm f/2.8 G Master prime lens. The E-mount ecosystem finally has a fast super-telephoto lens designed to bring sports or wildlife shooters dreams to life!

Sony has achieved a lens weighing only slightly more than 6 lbs. The new FE 400mm F2.8 GM OSS lens provides a level of portability and handheld maneuverability that has never before been achieved in a lens of its class. The remarkably light weight of this lens is achieved through an innovative optical design that includes three fluorite elements, with a reduced number of elements deployed at the front of the barrel, as well as the liberal usage of durable magnesium alloy components.

The new FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens will ship in September for about $12,000.

4K Video Shot with Sony A7iii

The all new α7 III is capable of recording high-resolution and wide dynamic range full-frame 4K HDR (HLG*) movies.

Full pixel readout with no pixel binning makes it possible to condense approximately 2.4 times** the amount of data required for 4K (the equivalent of the amount of data required for 6K) into 3840 x 2160 4K output. This oversampling process and full pixel readout without binning results in the highest possible 4K movie image quality.

Moreover, the combination of full-frame format plus HDR (HLG*) gamma achieves a surprisingly wide dynamic range. Full-frame movies recorded using the HLG profile will appear true-to-life with no blocked shadows or blown highlights when played back on an HDR (HLG*) compatible TV, without the need for color grading. The BT.2020 color space is supported, providing a wider color gamut.