Sony A7R IV coming soon! Pre-order today!

Moving to an even higher resolution realm, the Sony Alpha a7R IV continues the noteworthy series of highly capable full-frame cameras, characterized by impressive stills and video performance and versatility. This fourth edition of the a7R sees the inclusion of an updated 61MP Exmor R BSI CMOS sensor and enhanced BIONZ X image processor, which afford impressiveContinue reading “Sony A7R IV coming soon! Pre-order today!”

New Sony 35mm F1.8

The fast and compact FE 35mm f/1.8 Lens from Sony provides a versatile wide-angle solution for your full-frame E-mount camera. It’s maximum aperture of f/1.8 allows for selective focus effects and for working in low-light conditions. Aspherical element reduces aberrations and field curvature while maintaining contrast and edge-to-edge sharpness. Fast and responsive focusing using a linear motor andContinue reading “New Sony 35mm F1.8”

Sony A7R IV

Sony announces its newest A7R series camera due in Septemeber! The A7RIV has a 61mp sensor that has 15 stops of dynamic range, 567 phase-detection AF points, Real-Time Tracking AF, Real-Time Eye AF, and Animal Eye-AF, shoots 10fps and upgraded their weather sealing. It’s sure to be HOT and in demand, so make sure youContinue reading “Sony A7R IV”

Sony FE 35mm f/1.8 Announced

Sony too has a new lens to announce. The much anticipated FE 35mm f/1.8 was unveiled today. Offering outstanding image quality even at its maximum F1.8 aperture, this compact, lightweight 35mm prime lens for full-frame cameras is a versatile choice for everything from tabletop photography to the great outdoors. Fast, precise, quiet AF operation andContinue reading “Sony FE 35mm f/1.8 Announced”

Announced: Canon RF 24-240 mm lens and more!

Canon has announced two new cameras, the G7X Mark III, and the G5X Mark II, featuring Canon’s latest in small form-factor technology. The G7X in particular puts an emphasis on video recording, with its flip-up screen, uncropped 4k video, and ability to record audio to the camera, it promises to be a great choice forContinue reading “Announced: Canon RF 24-240 mm lens and more!”

Tamron Instant Summer Savings through September 1

Up to $200 instant savings on select Tamron models! Save $100 on Tamron’s flagship fast wide-angle lens, SP 15-30mm F/2.8 Di VC USD G2 and Save $100 on telephoto zooms including the SP 150-600mm Di VC USD G2, 100-400mm Di VC USD, and Fast SP 70-200mm F/2.8 Di VC USD G2!  Stop in with yourContinue reading “Tamron Instant Summer Savings through September 1”