Sony A7R IV

Sony announces its newest A7R series camera due in Septemeber!

The A7RIV has a 61mp sensor that has 15 stops of dynamic range, 567 phase-detection AF points, Real-Time Tracking AF, Real-Time Eye AF, and Animal Eye-AF, shoots 10fps and upgraded their weather sealing.

It’s sure to be HOT and in demand, so make sure you let us know if you want on the pre-order list! Our number is 303-797-0700 or message us on Facebook!

Sony FE 35mm f/1.8 Announced

Sony too has a new lens to announce. The much anticipated FE 35mm f/1.8 was unveiled today. Offering outstanding image quality even at its maximum F1.8 aperture, this compact, lightweight 35mm prime lens for full-frame cameras is a versatile choice for everything from tabletop photography to the great outdoors. Fast, precise, quiet AF operation and reliable AF tracking make it suitable for shooting videos as well as stills.

Announced: Canon RF 24-240 mm lens and more!

Canon has announced two new cameras, the G7X Mark III, and the G5X Mark II, featuring Canon’s latest in small form-factor technology. The G7X in particular puts an emphasis on video recording, with its flip-up screen, uncropped 4k video, and ability to record audio to the camera, it promises to be a great choice for vlogging.

Also Canon has announced it’s latest addition to the RF lens lineup: the RF 24-240mm f/4-f6.3 IS USM. This all-around zoom lens offers an immense focal range in a small package, plus it has 5 stops of optical image stabilization built in.

Tamron Instant Summer Savings through September 1

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Up to $200 instant savings on select Tamron models! Save $100 on Tamron’s flagship fast wide-angle lens, SP 15-30mm F/2.8 Di VC USD G2 and Save $100 on telephoto zooms including the SP 150-600mm Di VC USD G2, 100-400mm Di VC USD, and Fast SP 70-200mm F/2.8 Di VC USD G2!  Stop in with your camera today to try out your next Tamron lens!

70-210mm F/4 Di VC Save $200
100-400mm Di VC Save $100
SP 15-30mm F/2.8 Di VC USD G2 Save $100
SP 150-600mm Di VC USD G2 Save $100
18-200mm Di II VC Save $50
SP45mm F/1.8 Di VC Save $200
70-300mm Di Save $20 

Sony A6400 firmware update! Yes…the one you’ve been waiting for!

Sony is pleased to announce the updated A6400 firmware update 2.0.

Benefits and Improvements

  • Adds real-time Eye AF for animals
    NOTES:
  • Detecting human and animal eyes simultaneously is not supported
  • Depending on the environment, animal type, and the movement of the animal, eye detection may not be possible
  • Refer to the Help Guide for additional information on updated functions
  • Adds support for the RMT-P1BT wireless remote commander (sold separately)
  • Improves the overall stability of the camera

ILCE6400 Firmware 2.0

Download the file at Sony USA .

New Sony FE Lenses announced

Sony is once again pleased to announce the following two new lenses for Full-frame Alpha E-mount lenses.  These lenses have been requested by sports photographer rounding out an amazing Sony lens line up.  We now have 33 SEL full frame lenses and a total of 51 native E-Mount lenses making the Alpha product line a complete imaging ecosystem for professionals and enthusiasts alike.

FE 600mm F4 GM OSS ($12,999.99)

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FE 200-600mm F5.6-6.3 G OSS ($1,999.99)

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