Sony A7R IV coming soon! Pre-order today!

Moving to an even higher resolution realm, the Sony Alpha a7R IV continues the noteworthy series of highly capable full-frame cameras, characterized by impressive stills and video performance and versatility.

This fourth edition of the a7R sees the inclusion of an updated 61MP Exmor R BSI CMOS sensor and enhanced BIONZ X image processor, which afford impressive imaging results with marked smoothness, a 15-stop dynamic range, and, of course, speed. Up to 10 fps shooting is possible along with the ability to record UHD 4K30 video, both with support for Real-time Eye AF and Tracking AF technologies.

A Fast Hybrid AF System, with 567 phase-detection autofocus points, for notably fast and accurate focusing performance. Despite being such a high-resolution sensor, it is also distinguished by its flexible native sensitivity range from ISO 100-32000 for working in a variety of lighting conditions.

Give us a call at the store or message us on Facebook or Instagram to get on our pre-order list today! 303-797-0700

New Sony 35mm F1.8

The fast and compact FE 35mm f/1.8 Lens from Sony provides a versatile wide-angle solution for your full-frame E-mount camera. It’s maximum aperture of f/1.8 allows for selective focus effects and for working in low-light conditions. Aspherical element reduces aberrations and field curvature while maintaining contrast and edge-to-edge sharpness.

Fast and responsive focusing using a linear motor and internal focus design. Customizable focus hold button locks focus when recomposing and can be set to activate other functions, including Eye AF, AF On, Aperture Preview, Shot Result Preview, or Bright Monitoring among others.

The lens has a dust- and moisture-resistant construction that will permit operation in less-than-ideal weather conditions. Additionally, it has a nine-blade circular diaphragm for smooth bokeh.

Let us know if you want on our pre-order list! Our shop number is 303-797-0700 or reach out to us an Facebook or Instagram

Sony A7R IV

Sony announces its newest A7R series camera due in Septemeber!

The A7RIV has a 61mp sensor that has 15 stops of dynamic range, 567 phase-detection AF points, Real-Time Tracking AF, Real-Time Eye AF, and Animal Eye-AF, shoots 10fps and upgraded their weather sealing.

It’s sure to be HOT and in demand, so make sure you let us know if you want on the pre-order list! Our number is 303-797-0700 or message us on Facebook!

Sony FE 35mm f/1.8 Announced

Sony too has a new lens to announce. The much anticipated FE 35mm f/1.8 was unveiled today. Offering outstanding image quality even at its maximum F1.8 aperture, this compact, lightweight 35mm prime lens for full-frame cameras is a versatile choice for everything from tabletop photography to the great outdoors. Fast, precise, quiet AF operation and reliable AF tracking make it suitable for shooting videos as well as stills.

Announced: Canon RF 24-240 mm lens and more!

Canon has announced two new cameras, the G7X Mark III, and the G5X Mark II, featuring Canon’s latest in small form-factor technology. The G7X in particular puts an emphasis on video recording, with its flip-up screen, uncropped 4k video, and ability to record audio to the camera, it promises to be a great choice for vlogging.

Also Canon has announced it’s latest addition to the RF lens lineup: the RF 24-240mm f/4-f6.3 IS USM. This all-around zoom lens offers an immense focal range in a small package, plus it has 5 stops of optical image stabilization built in.

Tamron Instant Summer Savings through September 1

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Up to $200 instant savings on select Tamron models! Save $100 on Tamron’s flagship fast wide-angle lens, SP 15-30mm F/2.8 Di VC USD G2 and Save $100 on telephoto zooms including the SP 150-600mm Di VC USD G2, 100-400mm Di VC USD, and Fast SP 70-200mm F/2.8 Di VC USD G2!  Stop in with your camera today to try out your next Tamron lens!

70-210mm F/4 Di VC Save $200
100-400mm Di VC Save $100
SP 15-30mm F/2.8 Di VC USD G2 Save $100
SP 150-600mm Di VC USD G2 Save $100
18-200mm Di II VC Save $50
SP45mm F/1.8 Di VC Save $200
70-300mm Di Save $20 

Sony A6400 firmware update! Yes…the one you’ve been waiting for!

Sony is pleased to announce the updated A6400 firmware update 2.0.

Benefits and Improvements

  • Adds real-time Eye AF for animals
    NOTES:
  • Detecting human and animal eyes simultaneously is not supported
  • Depending on the environment, animal type, and the movement of the animal, eye detection may not be possible
  • Refer to the Help Guide for additional information on updated functions
  • Adds support for the RMT-P1BT wireless remote commander (sold separately)
  • Improves the overall stability of the camera

ILCE6400 Firmware 2.0

Download the file at Sony USA .